At Winsights Marketing LLC, we work with companies at all different stages of their business lifecycle. The size of the company and business life cycle stage typically dictates where we focus our efforts. We specialize in three core areas of expertise…

Planning

Our first area of expertise is Planning. We have found that companies that are in the start-up or growth stages tend to require help with Planning. They are looking to launch a new product or expand to a broader market but lack a strategic road map to guide them. We can help you analyze your business and identify the market opportunities that best fit the capabilities of your organization. The result is clear strategic direction, enhanced use of resources, and better alignment throughout your organization.

We can also help you select the right distribution channels, brokers/distributors, sales tools, and marketing tactics. The end result is an integrated consumer & customer activation plan that will ensure the success of your new venture.

An additional benefit of good planning is organizational alignment. Every employee will understand the direction of your company and can focus their efforts on the activities that will add the most value. The result is greater organizational efficiency and profitability. Our range of Planning services include:

  • Strategic Growth Plans
  • Business Plans
  • Brand Marketing Plans
  • Go-To-Market Sales Plans
  • Annual Operating Plans and Sales Forecasts

Companies only realize 63% of the financial performance their strategies promise because of shortfalls in planning and execution.

Source: 2012 Performance Factory survey

Innovation

Clients in the Growth and Maturity stages of the business lifecycle usually require innovation expertise. Like most of us, it is easy to get so consumed with managing the day to day business that game changing innovation initiatives get put on the back burner. That’s where we can help.

Winsights Marketing has launched over 100 new products in a variety of categories and distribution channels. We know how to rigorously guide an innovation project through all phases of the New Product Development process including Discovery, Concept Development, Testing, Validation, and Commercialization. Our team can help you select the right distribution channels, brokers/distributors, sales tools, and marketing tactics to get your new product off to a fast start. The end result is an integrated consumer & customer activation plan that will ensure the success of your new venture. Our range of Innovation services include:

  • Ideation and Concept Development
  • Market and Consumer Research
  • Product Development & Research
  • New Product Go-To-Market Plans and Forecasting
  • Introductory Consumer Support

The most successful, blue chip consumer companies generate 25% or more of their profits from products introduced in the past five years.

Business Optimization

Companies in the Maturity and Decline/Transition lifecycle stages are looking for ways to improve operational efficiency and contain costs. In an attempt to be customer centric, some our clients fall into the trap of being all things to all customers. This can lead to SKU proliferation, increased trade promotion spending, short production runs, high inventory carrying costs, and a host of other supply chain inefficiencies.

We help our clients benchmark their current business processes to best in class industry practices, revealing opportunities to reduce costs while improving customer service. Our range of Business Optimization services includes:

  • Product Portfolio Management
  • Trade Promotion Optimization
  • SKU Rationalization
  • Account Specific Sales Forecasting
  • Customer Service Policy

Top performing consumer goods companies strive for a minimum 30% gross margin (after discounts & trade promotions) and deliver EBIT of 8 – 10% of sales.

Winsights Marketing Is Your On Demand Marketing Department

You shouldn’t try to do it all by yourself. By leveraging our knowledge and expertise, we can help your company realize its true potential. Contact us today at (813) 635-6013 to discuss your unique needs.