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How can I get manufacturers to bring innovation to my Private Label business?

Many major grocery retailer buyers have been mandated to grow their private label share north of 25% of total category sales. In order to do this, there has been an onslaught of new private label SKU’s. Unfortunately, many are just mediocre imitations of national branded products and struggle to survive. How do you get out […]

December 7th, 2015|Categories: All, Blog|

What should I delist to make room for new products?

So many buyers just look just at unit or dollar movement, and delist products based on those parameters. Recent SKU rationalization missteps at some of the nation’s largest grocery retailers should serve notice about the folly of this train of thought. The key to any new product is incrementality – how much incremental sales and […]

December 7th, 2015|Categories: All, Blog|

What should I be looking for in a new product?

Most major food manufacturers are developing new products based along three strategic platforms:

Health & Wellness
Convenience
Indulgence

As a buyer, these platforms should be prioritized to your business. For example, if your clientele is older & more affluent, new products that deliver strong health & wellness benefits are probably key to driving category sales & profits. Conversely, if […]

December 7th, 2015|Categories: All, Blog|

How to Spot Blue Chip New Products? What do best in class manufacturers do to develop winning new products?

During the NFL draft, many NFL organizations are looking for that unrecognized blue chip talent to energize their team. Similarly, many frozen and dairy buyers are looking for blue chip new products that will drive incremental category growth and profits. Here is a systemic way to separate the new product pretenders from the contenders.

What […]

December 4th, 2015|Categories: All, Blog|

Merchandising Compliance or Defiance?

 

So your vendors are screwing up promotional programs by shipping promotional merchandise late, not being flexible on ad/display date changes, and skimping on promotional funds that don’t allow you to hit attractive promotional price points. Now several of them are threatening to discontinue investing in display programs because of lack of store execution compliance. What […]

December 3rd, 2015|Categories: All, Blog|

Protect Those Display Funds!

 

You need to get answers to two questions: What is a “reasonable” level of store compliance? And how can you structure display programs that are easier to execute and forecast?

Many display compliance issues are rooted in supply chain service problems. Accordingly to a recent GMA study, manufacturer-to-retailer DC and retailer DC-to-backroom fulfillment rates are in […]

November 13th, 2015|Categories: All, Blog|

Hero or Dog

Is the new product that was just presented to you a hero or a dog?
Here’s advice to help you decide.

What are some hidden risks in new product evaluation? Unless manufacturers have been thorough in their consumer research, a new product may have shortcomings that weren’t identified in testing. Consumers either couldn’t articulate these problems, or […]

November 5th, 2015|Categories: All, Blog|

Winsights Marketing LLC launches new website

For Immediate Release
Winsights Marketing LLC launches new website
Website features tips on how to build a consumer brand on a shoestring budget using Discovery Marketing tactics.
Tampa Bay, FL, (PRWEB) 1, October, 2015—Winsights Marketing LLC, a marketing consultancy to the Consumer Packaged Goods (CPG) industry, is pleased to announce the launch of a newly revamped website, www.winsightsmarketing.com.

The […]

October 1st, 2015|Categories: All, News|

Event Marketing: The Martha White Story

The following is an except from Kevin Janiga’s new book.

– Chapter 5 –
In 1899, Richard Lindsey named his company’s finest flour for his three-year-old daughter. Since then, Martha White Foods has been producing quality grain-based products, including flour, corn meal, grits and baking mixes. After Richard Lindsey made his famous business decision, Royal Flour Mill […]

September 10th, 2015|Categories: All, Blog|